The Paper with Many Names

One of the most popular paper has been our “Fine Art” paper, originally known as Epson Somerset Velvet. We designate it as simply Fine Art paper because it was one of the first papers we introduced back when most of our focus had been printing on canvas. Initially I had some reservations on just labeling it Fine Art Paper since I was worried it would cause some confusion since FinerWorks was planning on offering a number of different fine art papers with their own unique names. Now we have Archival Matte Paper, Premium Giclee, Cotton Etching, and more. All have their unique properties which make them special. Likely we will be adding new ones in the future as well but it should be made clear that all of these are fine art papers specially made to produce giclee prints for artists and fine art photographers. Going back to the original Fine Art paper, which still is my personal favorite, I think it is time we let you in on a fun little secret about that particular paper.

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New Fredrix Canvas

FinerWorks is happy to announce an upgrade in quality without an upgrade in cost. We are replacing our original matte canvas with a new OBA free canvas by Fredrix. If you are an artist you know Fredrix. Fredrix, owned by Tara Materials, Inc, is a big name in the art supplies industry providing artists blank canvas and stretcher bars. Obviously as one of the leaders in the fine art industry when many artists think of blank canvas they also think of Fredrix.

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The Importance of Fans

Are you keeping track of your fans. I am not simply talking about general social media type friends, fans or whatever they will be called next. I am talking about creating a list of people who are excited about you as an artist and your work. As artists we should have two primary goals. One is to create art and the other is to acquire fans of our art. I have talked previously about the importance of finding buyers but one important step in creating buyers is to turn those people into fans of your art.

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