Making Buyers Happy
Making buyers of your giclee prints happy is all about communication. The other day a photographer stopped in to pickup a print. During his visit he mentioned how one of his very demanding clients had been testing his patience. Specifically for the print which he was picking up, it was the third attempt of a 16×20 portrait on canvas. He said first the client had waited forever in making a decision on the photo to be printed. And when it finally was turned into a print she noticed it had an error in the actual image which he had forgotten to remove. After making the correction and reprinting it, the customer decided she wanted a different photo from the photo shoot to be used. Because the new shot she had decided on was a little out of focus he suspected she would not be happy with that one either even after he had warned her of the potential problem. He had spent quite a bit of time correcting it the best he could, submitted it to be printed but as he was on his way to pick it up, she called him and said she was thinking about switching to a different image. His frustration with the client was obvious but fortunately this photographer is really good at putting on a good facade in front of his clients and he bends over backwards to satisfy them with the appearance of both grace and professionalism without a hint of his personal feelings being known. I knew that eventually this client would be a happy client as a result even if in the end the barely broke even as a result of the time and effort he had placed on this particular portrait session.
Read More...