Survey: Where Do You Mostly Sell Prints

Artists and fine art photographers are always asking us for tips to help them sell more of their prints. We find that most are selling their prints at either events, sometimes known as popups in their local art community but that could include such things as “First Fridays” which is an art and food even extravaganza that happens at various venues in our local market or it could be a non-art related overall but in which you were able to still get a table to showcase your work. The other choices are self explanatory.

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How to Approach a Gallery for Representation

At FinerWorks we have full-time on staff two people who are also actively involved in the art gallery business at night and on weekends. Zane Thomas is a successful screen printer and founder of both Black Moon Prints and Black Moon Gallery, based in San Antonio. Melissa Hernandez shuttles between Austin and San Antonio and works for multiple galleries such as Art on 5th in Austin and Tatum Originals in San Antonio. She also represents various independent artists as a dealer. At the same time, she is in the process of developing a new gallery in San Antonio’s Blue Star Art Complex. I had a chance to spend some time with both discussing what is the best way for an artist to find gallery representation. I thought it would be best to get some tips direct from them since they have had the fun and displeasure or having to both accept and reject artists and their work. Based on our discussion, this is what we came up with that we think will help and artist understand and better go through the process of finding representation.

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10 Tips for Selling Prints on Etsy

In the past 4 to 5 years, the number of Etsy store owners that have come to FinerWorks to fulfill their print orders have steadily increased. Because these numbers were leading to a lot of questions that we felt could not be answered properly, we decided to get a firsthand look of what the Etsy seller experiences. So, one of our staff decided to take on this task of offering prints for sale and having us drop ship her orders. It took probably about 6 months but once her Etsy shop gained some traction and began to draw sales we could see things a little more clearly and be able to empathize with some of the challenges Etsy sellers face. It has been a little long in coming but after speaking with her, and some of our customers over the years, I think I have some information that people thinking of selling giclee prints on Etsy will find useful. And if you already are running a Etsy, shop, maybe there will be some tidbits of information here that might help you as well.

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Increasing Art and Photo Sales

I want to provide you another perspective that may change the way you look at every time you sell a print. I will start by asking you to think about how much is everyone who likes your art, worth. More specifically think how much did your print or even a painting fetch after someone DID NOT buy it. Did you also know these people that don’t buy or never will buy individually have actual monetary sales value to you even if they don’t buy prints or decide not to commission you for some art or photo project? So, let’s discuss this different approach when viewing your sales.

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4 Things Successful Artists Do

How to become a successful artist is a question we have probably asked ourselves at one point. But what makes a successful artist? At a micro level there are a tons of things you can do to improve your chances of success. Many might be related to the art you practice, whether it be photography or painting. But too often artists get wrapped up in so many of the minor details without looking at things in a broader perspective. I have met a lot of artists and photographers over the past decade or more. Some have been incredibly inspiring in everything from their personality to their craft. Based on some of my conversations with them I like to think there are at least 3 things at a macro level that I believe anyone looking to become successful in a visual arts related field must do. These could likely be attributed to other aspects or professions in life but I will try to make this more relatable to those in the arts.

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Track Yourself as an Artist

Quite often I am asked for my opinion or if I have any tips to increase an artist’s potential when comes to selling prints either online, in galleries or at art shows. While I have had some personal success in the past as an artist, I no longer put energy in selling my past work or even seeking out commissioned work. Most of my experience now is from viewing the visual arts industry from the perspective of someone that has frequent contact with both struggling as well as successful artists or photographers. And many times I cannot explain why someone who I think is an incredible photographer or artist is struggling after years of trying to get their name out there while people just out of college have no trouble finding buyers of their work with what appears to be little work on their part. Without knowing what efforts have been made on their part I would simply be guessing.

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Do Titles of Your Work Matter?

Is coming up with a good title part of your creative process? You may be like me and have found that coming up with a title is an afterthought or something you simply attache to the finished work at the end of the creative process. Years ago when I was more active in the art world from the creative perspective I used to run a simple e-mail newsletter with over 20 thousand subscribers. This was back in the day when people read most or at least more of their emails. It was also before Facebook, Twitter and no one had yet heard of MySpace. As a result email was the best way to connect with fans of my work and it led to a moderate amount of success in selling my prints.

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