Takeaways from a Working Artist Panel Discussion

The Southwest School of Art in San Antonio, TX is one of the city’s treasured gems that is nestled downtown. Originally known as the Ursuline Convent and Academy when it opened in 1851, Southwest School of Art has provided back to the community in the form of these discussion panel, events, a bachelor of fine arts program and community classes since 1965.

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Merchandising Your Artwork

Merchandising your artwork is one of the best way to make money off your photos or artwork. The term simply means offering your imagery as part of a product such as printed on the surface of a coffee mug, mouse pad, puzzle or more. Just walk into any Hallmark or other brick and mortar gift shop and you will see a lot of examples of merchandised artwork.

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Sales Tips from an Art Slinger

I have been professionally selling art for the last five years from booths to a 7,000 square foot gallery floor. The mentors I have come with 20 years of selling art at booths and 10 years at selling art in the gallery of luxury cruise ships. For over 12 years, I have been in broadcast advertising sales. Here are some tips I use to move art.

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Should I Offer Free Shipping

Not too long ago a well published photographer told me how he was trying to find ways to boost his sales of framed photo prints he ordered and had us drop ship to his customers on a regular basis. He asked me what I thought about offering free shipping to incentivize visitors to his website to order these prints? I told him I thought it was a great idea but maybe not for the reasons he expected.

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Showcasing Your Framed Prints Online

Despite all of the advancements in technology since the introduction of window displays back in the late 1800’s, presentation still holds the most chips. And, as any successful store window designer knows, it isn’t enough to simply show off your products. No, you’ve got to set a stage; a scenario. Create something to which your shoppers can actually relate. You have to implant an idea into their minds – one that tells them how perfectly your product fits into their world.

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