FinerWorks Help and Support Portal
Tips to Geting Better Prints – Order Fulfillment Guide – FAQs
As part of my next topic in a two-part series discussing canvas, prints, I want to bring to your attention some of the advantages canvas prints have for the person reselling their artwork as prints or even for the photographer.
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A lot of our customers choose to ship their prints themselves, especially if they are taking advantage of built-in volume discounts on prints. It is not uncommon for them when they are first getting started to ask for advice or tips relating to best practices when packaging unframed prints.
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In part 1 on the topic of packaging your artwork, we focused on some best practices when shipping only a few prints at most by using either rigid flat mailers or shipping tubes. Now in part 2 of packaging your prints, we explore shipping larger bulkier items such as a large volume of prints, stretched and mounted canvas, or framed prints.
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I have known a lot of artists that struggle with the concept of offering sales for their prints. Some have even asked me as they sit on the fence, is it okay to offer print sales? The answer is not a simple yes or no. Some artists may find the concept of offering sales not necessary but if you do choose to offer it, here is some advice to help you get started.
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This past week was a whirlwind of activity. I had the privilege of spending several exciting days in the entertainment hub of the world, Las Vegas. I was not there to gamble and have fun, (okay, there was a little of that), but to attend the Printing United Expo of 2022, which is billed as “THE MOST DYNAMIC AND COMPREHENSIVE PRINTING EVENT IN THE WORLD”. In simpler terms, it is a trade show for printing companies, primarily for those utilizing wide-format technology such as we do to produce your art and photo prints.
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A lot of our users do not know that we can produce stickers of their artwork and graphics and in many cases, at a very competitive price. Stickers are a print-on-demand product that fly under the radar however, they have quietly been expanding at FinerWorks. Our journey to offering stickers is a little interesting and as I discuss further below, the demand has been growing as users discover how stickers can be a profitable product that represents their artwork.
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If you are drop shipping your orders, there are things you can do to improve your seller to buyer relationship. Many times, online sales are built around how a seller treats their buyers, especially with first time buyers. With selling artwork and photography online, creating repeat buyers as collectors of your work should be a goal. Below we will share 3 of the methods at FinerWorks we see has been extremely effective.
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Why custom framing smokes ready made frames. Working at a few custom frame shops, I have often heard the gasp statement of “the frame is more than the art”. As an confessed art addict of works on canvas and various papers from $20-$2,000, I can tell you why I choose custom framing over say a chain store ready made frame.
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Last year (2020) we first sent out this survey because a lot of artists, wonder what the best way is to sell their prints. This year (2021) we wanted to see if there was much of a change in the answers we received. Obvious COVID did change many people’s purchasing methods in 2020 but with many buyers and sellers resuming a pre-pandemic pattern, we wanted to see if this was reflected with the artists who use our services.
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Increasing the value can help you charge more for your prints. Doing so requires finding ways to make your print worth more and creating an emotional attachment to the buyer with the print.
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