At FinerWorks, we place a lot of emphasis on promoting the concept of artists selling prints of their paintings. If this is you, it is a fantastic way to share your creativity with the world and earn a living from your passion. However, relying solely on traditional canvas and fine art paper prints might limit your reach and revenue potential. Expanding your shop with a variety of print-on-demand (POD) products from puzzles to coffee mugs can open new doors, attract a broader buyer base, and enhance your art’s collectability.
New Ideas for Print-on-Demand Products
Consider home décor products. These provide a fantastic opportunity to bring your art into the everyday lives of your customers. Consider offering throw pillows, blankets, and tapestries that feature your artwork. For example, custom-designed duvet covers can transform a bedroom into an art gallery, allowing art lovers to express their personality and style. And of course there are other things like wallpaper or mural printing.
Apparel and accessories are another idea. While FinerWorks may be a little more limited on the apparel front at the moment, that does not mean you should not consider this. Apparel and accessories offer a dynamic way to showcase your artistic designs. Explore options like T-shirts, hoodies, and scarves that can be worn by art enthusiasts. Eco-friendly tote bags adorned with your artwork are not only functional but also stylish, making them a perfect choice for environmentally conscious consumers.
Also, look at stationery and office supplies that can utilize your art. These products provide a unique way to integrate art into daily life. Offer notebooks, planners, and calendars featuring your artwork to cater to those who appreciate art in their personal and professional spaces. Greeting cards and postcards also allow art lovers to send personalized messages while sharing your unique style.
Incorporating art into lifestyle and tech products can enhance the everyday experiences of your collectors. So, consider items like phone cases, laptop sleeves, and water bottles with your art prints.
How to Choose the Right Products for Your Art
When expanding your product line, it’s essential to consider your target audience and their preferences. Evaluate how well your art style complements different product types and analyze market trends to determine the demand for specific items. Not all types of products might be suitable but there is no reason you cannot test different things. By aligning your products with your audience’s interests, you can ensure your offerings resonate and drive sales.
Marketing Your Expanded Product Line
To effectively promote your new product line, leverage social media and email marketing. Showcase the versatility of your art through engaging content that highlights how your products enhance everyday life. Collaborate with influencers or bloggers who align with your brand to reach a broader audience and build credibility.
Other Types of Wall Decor
Perhaps the biggest opportunity you could be missing out on might lie with other non-traditional wall displays. These can easily be marked up to generate a substantial profit margin when using our print-on-demand services. This might include metal prints, acrylic glass prints, or prints on wood. These types of prints are meant to decorate the home or office. One thing we quickly discovered when we started offering metal prints some years back, is they were quickly embraced by traditional artists and an alternative to their regular prints. Things like these can add some interesting prospects that potential buyers might not have considered.
Low Margin Items
Don’t be afraid of considering products even if they are lower profit items. In most cases, the core of your sales and large profits will come from the more traditional prints. However, offering low-margin products can be beneficial for your art business because they increase exposure and reach by attracting new customers who may later purchase higher-priced items. These products diversify your offerings and can generate significant revenue through volume sales. They also help build brand loyalty and provide a cost-effective way to test new designs or concepts. While maintaining a balance between low-margin and high-margin products is important, affordable options can play a strategic role in growing your business and expanding your audience.
Expanding your product catalog with print-on-demand products offers numerous advantages for artists. By exploring new opportunities and staying creative in your business endeavors, you can reach a wider audience, increase your revenue, and share your art in innovative ways. Embrace the possibilities of POD, and watch your art business flourish.
Giclee Printing at FinerWorks
One of the largest ranges of paper selections, while using the highest level of archival print technology allowing superior detail and color, you can create custom giclee prints of your artwork and photos.