Category: Selling Your Art

Photographers—especially those who came up during the film era—tend to place a high value on physical prints. For many artists, however, the idea of selling prints feels a bit more uncertain. Some hesitate because they assume no one will buy their work; others simply don’t know where to start.

Should you offer digital downloads of my artwork? Obviously as an opinion article and because I work at a printing company, my answer may be a little bias but I know this is something some artists have asked themselves. Or maybe they never really considered it at all?

I am no expert when it comes to investing however I am familiar with two very important principles: buy low and sell high, and diversify your investments. It’s this latter one that I want to discuss and how it relates to an artist selling prints of their work. This includes commissioned works as well.

Relying solely on traditional canvas and fine art paper prints might limit your reach and revenue potential. Expanding your shop with a variety of print-on-demand (POD) products from puzzles to coffee mugs can open new doors, attract a broader buyer base, and enhance your art’s collectability.

When it comes to providing exceptional customer service, especially for luxury items like artwork, many insightful books and articles offer detailed advice. However, the essence can be distilled into a few key practices: make your buyers feel special, engage with your past buyers as much as possible, and ensure all text-based communication is positive.