New Fredrix Canvas

FinerWorks is happy to announce an upgrade in quality without an upgrade in cost. We are replacing our original matte canvas with a new OBA free canvas by Fredrix. If you are an artist you know Fredrix. Fredrix, owned by Tara Materials, Inc, is a big name in the art supplies industry providing artists blank canvas and stretcher bars. Obviously as one of the leaders in the fine art industry when many artists think of blank canvas they also think of Fredrix.

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The Importance of Fans

Are you keeping track of your fans. I am not simply talking about general social media type friends, fans or whatever they will be called next. I am talking about creating a list of people who are excited about you as an artist and your work. As artists we should have two primary goals. One is to create art and the other is to acquire fans of our art. I have talked previously about the importance of finding buyers but one important step in creating buyers is to turn those people into fans of your art.

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High Volume Offline Ordering

Did you know that you can order a run of giclee printing offline. One little known secret is FinerWorks, while being an online print on demand service for artists and photographers, also has an offline program. The offline program provides the flexibility for artists, curators, decorators and businesses needing large or massive print runs to place special orders they might otherwise not be able to on our website. The advantage to these larger runs is we are able to still offer volume pricing on other media types not available for online orders.

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New Fine Art Folded Greeting Cards

We are getting into custom card business. If you have used FinerWorks for sometime you may be familiar with the glossy photo folded cards we have offered through our partner lab in the past. Well now we have something better. We have discontinued those glossy cards for what we think is more in line with the needs of both artists and fine art photographers. These press printed cards are currently available in two fine art paper card stock, both with a matte surface. One has an a fine art linen texture and the other is a white matte paper. Starting at $2.75 for a 3 1/2 x 5, they are affordable for even the reseller. We ship them direct from our San Antonio fine art printing facility rather than our partner lab. This usually means a quicker turnaround and no separate shipping when you also order a print on canvas or fine art paper.

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Your Stamp of Approval

So what’s the deal with those little green stamps of approval? That is a question that is bound to come up within the next few days as the first batch of order shipped with those stamped on the package begin to arrive. I recently was sent some prints by another company to see how they have been addressing certain packaging challenges. Even after shipping countless orders over the years, we are always looking at ways we can make improvements in the area of packaging and giving the recipients a sense of comfort in knowing their shipments are being sent with care. I was curious what they did after observing mention of this company’s packaging method numerous times on various blogs and websites. I thought it would be a good idea to see firsthand what they were doing, then see if we could adopt anything they use that would benefit our customers.

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Painting on Canvas Prints Unmounted

We have several local customers who like to paint over photographs. Recently a new customer came in to pick up his canvas print. He told me he wanted to completely paint over the photo printed on canvas so that it looked like an original painting. His main question was if he should have ordered it stretched and mounted. Right away I told him I am usually surprised when artists order prints stretched and mounted they plan to paint on unless they are only applying a few highlights and embellishments. I said while there is nothing preventing a person from doing so, they would want to be aware of a few things before choosing if it should be mounted or not.

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How to Use the Calibration Print

Our calibration print is a special 8×10 print you can order which allows you to adjust your monitor to try to match the print. Once you have done this and start working on your images on your computer you will be working on an image which is more closely aligned to industry color standards versus. While you can order this print on most of the media types we offer, there is no need to order more than one since colors print on all fairly consistent on all of them. Sure you will see some slight differences if you ordered more than one calibration print and on different papers but don’t use the calibration print to determine what media type is best to print your images. For that we recommend printing some of your actual work on the different papers and see which either sells the best or you like most. The calibration print is mainly to try to bring your monitor into a state which is closer to the standards at which we we print.

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10 Things to Know About Canvas Prints

Canvas is a funny thing when it comes to printing. Over the years we have learned a lot about printing on this once hard to print on substrate. I say it was once hard to print on because your typical art supply store canvas is not able to receive inks well so canvas had to be made that could allow for photo quality reproductions. the means of printing on canvas we use today is relatively new. A bit over a decade ago when FinerWorks was started, canvas printing was still in the infancy stages with only a handful of suppliers offering good quality canvas for printing on to directly. Most notably was the major manufacturers such as HP and Epson which were starting to take the visual arts printing industry by storm with their newer and more capable large format printers. Photographers loved it because it made printing their photos on canvas easier and artist loved it because it opened up a new avenue for them to offer prints which looked closer to originals. But during that time there was little support on how to print on this particular media since few people had a whole lot of experience with it. This meant a hefty learning curve when it came to producing a canvas print ready to hang. But generally printing on canvas now days is no different than printing on any fine art media or photo stock. But when precision in printing is important, printing on a more dynamic media like canvas it does not hurt to be aware of how it is also different. Below I am going to share with you 10 points which may provide a better understanding on how to prepare your image and what to expect.

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Behind the Scenes at FinerWorks

It’s always flattering when a customer visits our production facility and asks to see what we do in the back. Usually these are local customers which only make up a small percentage of our business but we have to kindly explain that we don’t normally provide access to our production area. Not that we have any super-duper trade secrets. Except for a few things, how we process and ship orders of prints on canvas and fine art papers is no grand surprise. But since we provides order fulfillment services for both individuals in the visual arts industry as well as a number of gallery websites we try keep a certain level of secrecy since some of these clients do not want it to get out that we do the printing for them. Out of respect for their wishes we keep the production area sealed off from the general public. But that does not mean we can’t give you a sneak peak behind the scenes and meet some of our staff. Continue on to see some quick snapshots I took of what we do at FinerWorks.

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