Brightening Images without Overexposing

Both online and offline we always seem to be talking about what happens when images are too dark or not being properly color balanced but we don’t talk enough about overexposed images. Overexposed images are not only due to slower shutter speeds of a camera but also because the image was made too bright in both the dark and lighter areas. For art reproductions this can impact everything from how visible are the individual brush strokes to the ability to discern an underlying canvas texture. For photographers it simply means a less detailed photograph.

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Speedier Checkout Options Available

We just made the quick checkout process a little quicker for those that choose to take advantage of it. Ordering your prints through FinerWorks does not require you to have an account but it is definitely recommended if you order prints frequently. One of the features many of our artists with accounts take advantage of is the Quick Checkout feature in their account. It allows storing of your name and address so you don’t have to retype it in each time you order.

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We’ve Moved

FinerWorks has moved to a new location. It definitely was not without its ability to frazzle some of us since change can be hard but the dust is finally starting to settle and orders are getting out the door. There is nothing like seeing members of our team, with myself included, running around trying to find things like shipping supplies and wonder if we’re are out of stock or if they are tucked away behind some crate or piece of equipment.

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FinerWorks Moving to a New Building

FinerWorks is moving. Well actually our San Antonio based production facility is just going to be moving into a new building around the corner before May 1. Our current facility has served us well the past few years, but as the demand for our printing has increased through sites like FinerWorks.com, some of our sister sites as well as the large orders by corporate customers we found it was necessary to make this move. Internally we will be working around the move but since production usually operates within a 1-3 business day window any impact this has will likely not be noticable to orders shipping out.

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Two New Post Office Shipping Options

Thanks to a great suggestion from one of our artists who uses us on a regular basis to have prints dropshipped to her customers I am happy to announce a couple new shipping options. We wanted to help people like her who ship a lot of 16×20 prints avoid having to select UPS Ground. While I am overall happy with UPS Ground it costs $14.95 versus $9.95, won’t allow shipping to PO Boxes in most cases and in many cases has a longer transit time without Saturday delivery. Rather than raising the rates for Priority Mail and Express mail we setup offer an upgraded version to the two called “Priority Mail Large” and “Express Mail Large”. They are a few dollargs move but will these “Large” versions let you ship prints flat up to 16×20. In addition it can be a solution to those that want their paper prints shipped in a little more robust packaging than the normal flat mailers.

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Select Gallery Moderator

A few months back I had an artist tell me he was looking for a new site to setup a personal gallery. He said the site he had been using had been okay up until then but appeared to be going down hill or was not being actively moderated like it once was. He sounded disappointed when he said this so I asked him what had happened which had turned him off so much. He said the site was turning into a photo sharing site and was losing it’s art community feel. People were posting anything and everything from selfies (those are photos people take of themselves with their iPhones or other smartphone) to vacation snap shots.

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Scanning vs Photographing Artwork

Sometimes it seems we receive the same question from multiple people all within a brief time frame. In this case the common question we were getting last week and over the weekend was whether it was better to scan or photograph artwork when preparing images for printing. In a nutshell there are pros and cons for both options. Here I am going to list my own personal feelings however feel free to agree or disagree and leave your comments. For instance, I have a photography friend who would probably feel the photography option is better and if I had his skill in photography, especially when achieving proper color balance in photography I might feel the same.

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Make Your Buyers Happy

Having your orders drop shipped makes the process of printing and shipping your art to your customers easier than before. It eliminates some of the time and stress associated with doing it all yourself. When you consider the expense of materials to make a print, cost of shipping, shipping supplies, not to mention the time spent actually making the order and possibly time waiting in line at the post office to ship it, a service like ours is perfect if you are getting started in the art print market. With your printing and shipping infrastructure taken care you can spend more time on your art and your customers. Attracting new buyers and making them happy customers should be a top priority. Making them happy buyers is one of the best things you can do for yourself if you are building a successful art based business.

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Protecting Your Image Files

Just the other day we had a new customer inquire about the safety of her images which she has loaded in her account. While I did not talk to her direct I saw the transcript from her live chat session with one of our customer service people and I thought that this is a topic worth bringing up, especially for those a little tentative about uploading their artwork to a website which they may not be familiar with.

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Competing in the Mainstream Art Market

How are you supposed to be able to sell prints when you have to compete against low cost substandard sources of prints outside of your own country? I was talking to a business owner who is also an artist and hoping to retire soon. As a supplemental income source he wants to have some of his original paintings reproduced as giclee prints. He is very new to the concept of selling prints of his work and actually is new to the concept of selling his artwork altogether. He has always painted as a hobby for his friends and family but based on his talent and subject matter I told him I could easily see a market for his work. As we got to talking about prints, I defined for him what a giclee print was and some of the advantages, especially for someone trying to generate a demand. He was very interested in getting started but he did have some concerns about how easy or challenging it would be to compete with art prints mass produced in other countries, mainly China.

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