How Shipping Art Can Help You Raise Prices

One of the most frequent questions I hear from artists and photographers is “how much” they should charge for their prints.  The short answer of course is “it depends”. There is plenty of online advice on how to decide this, including on our own blog. What is not asked as much is how can I raise prices without harming my sales.

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Should I Offer Free Shipping

Not too long ago a well published photographer told me how he was trying to find ways to boost his sales of framed photo prints he ordered and had us drop ship to his customers on a regular basis. He asked me what I thought about offering free shipping to incentivize visitors to his website to order these prints? I told him I thought it was a great idea but maybe not for the reasons he expected.

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