What Size Should You Print
A few weeks ago I was meeting with some artists and photographers and the topic came up as how to choose print sizes. What is better, printing your images large or small and how do you know what sizes are in demand by your customers. One young lady there was an artist who initially wasn’t selling her work at shows in the numbers she had expected. She had printed almost everything as an 8×10 or slightly smaller. Many of the other artists at the show were successful at selling smaller sizes so she knew it had to be something she was doing wrong. After trying a larger size instead of what she was offering she found buyers were purchasing prints at a higher rate. When she asked some of the other artists at the show what they thought about this she was told very frankly that the style of the artwork needed to sync up with the sizes she was printing. Unfortunately she had done her initial sizes based on what a friend who was not an experienced artist had suggested rather than what her work called for. Her artwork had so much more appeal and interest than what the small 8x10s could reflect.
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