Merchandising Your Artwork

Merchandising your artwork is one of the best way to make money off your photos or artwork. The term simply means offering your imagery as part of a product such as printed on the surface of a coffee mug, mouse pad, puzzle or more. Just walk into any Hallmark or other brick and mortar gift shop and you will see a lot of examples of merchandised artwork.

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How to Choose a Paper Type

An artist asked, “What kind of paper should I choose? I am just getting into printing and don’t know what type of paper to select. Can you help me?” Of all the questions we get, I have to put this at the top. As a giclee printing company, FinerWorks has carefully researched what people like and what people expect in a paper. As you can imagine, this has resulted in us offering quite the array of fine art papers, all designed to provide exceptional image quality for both the artist having reproductions made and for photographers requiring something special for their client or next competition.

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Sales Tips from an Art Slinger

I have been professionally selling art for the last five years from booths to a 7,000 square foot gallery floor. The mentors I have come with 20 years of selling art at booths and 10 years at selling art in the gallery of luxury cruise ships. For over 12 years, I have been in broadcast advertising sales. Here are some tips I use to move art.

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Why Print Big

I met master photographer Elizabeth Homan last week who was speaking at a photographer event we regularly sponsor. She made a statement that when she shoots her portraits she likes to shoot the people small in the frame. She does this because it encourages her clients to order bigger prints from her. It got me to thinking about the frequency artists and photographers order big prints from us and why they do so.

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Should I Offer Free Shipping

Not too long ago a well published photographer told me how he was trying to find ways to boost his sales of framed photo prints he ordered and had us drop ship to his customers on a regular basis. He asked me what I thought about offering free shipping to incentivize visitors to his website to order these prints? I told him I thought it was a great idea but maybe not for the reasons he expected.

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